When the airline ECAir asked us to carry out a campaign promoting these flights to Brazzaville, we quickly realized that we could do more design, artistic direction and layout work.
Indeed, the company did not have their own photographs illustrating Brazzaville. It was therefore essential to create an image bank presenting the city, its inhabitants, its atmospheres ... according to the vision and the style of ECAir. This is how we left with our photographer and our creative teams one week in Brazzaville. In order to soak up the city and realize a hundred very different shots.
It is made from these fresh images and the atmosphere felt on the spot, that we then created the graphic universe and the whole campaign.
These graphic principles will serve as a charter for all promotional campaigns to all the proposed destinations.